As part of the reorganization by its parent company, Active Interest Media, Yoga Journal is moving to Boulder, Colorado.
What can we expect when yoga’s feel good magazine sets up shop at the corner of “happy” and “healthy?”
- Meetings over breakfast smoothies with the brains behind Origin, Mantra, Elephant Journal, Gaiam T.V., the Hanuman Festival, 90 Monkeys and Yoga Journal. Can you pass the stevia?
- Fewer black people on the mat. Boulder has less than 1% African American population, but I hear all of them practice yoga.
- YJ will have to search for curvy yogis too. Boulder is also the healthiest city with the fewest obese people in the U.S.
- But there are lots of smart people. More than 94% have a high school diploma and 60% have a college degree.
- More love. Because we can never have enough love. Boulder is all about love and peace. There is also fracking, but we’ll stick with love for now.
- No snarky columnists. Boulder does not love the snark. It is politically incorrect. Yoga is not funny and only those who take it seriously get to enlightenment. So click here if you want a list of Yoga Light Bulb Jokes.
- No more Jason Crandall. Sniff. We love the big, sweet, self-effacing and sexy “yoga is for dudes” dude. But he’s not relocating.
- New yoga-lebrities. YJ is known for using local talent, so expect to see your Boulder crew, Gina Caputo, Shannon Paige, Amy Ippoliti, and Jeannie Manchester grace the pages.
- More organic and vegan recipes. There are 37 Vegan restaurants in Boulder, which is one per 10,000 people. Pretty much everything is organic.
- No petting zoo at the company party. Boulder has famously banned this abuse of animals.
What won’t change?
The stories about how to find bliss from our industry’s leading magazine, only now, it will be headquartered in our country’s leading yoga community. Think of the synergy! Obviously somebody did.
Originally published October 28, 2013
© Michelle Marchildon. All rights reserved.
Michelle Berman Marchildon is the Yogi Muse. She is an award-winning journalist and the author of Finding More on the Mat: How I Grew Better, Wiser and Stronger through Yoga, and Theme Weaver: Connect the Power of Inspiration to Teaching Yoga. She is a Columnist for Elephant Journal and a Contributing Editor for Mantra and Origin Magazines. She is an E-RYT 500 with Yoga Alliance and teaches Hatha Yoga in Denver, Co. You can take her classes on www.yogadownload.com or www.Yogasteya.com.