The Business of Yoga

Taylor Swift: Yoga Studios Are a lot Like Apple

The $30 billion yoga industry might stand to take a lesson from Apple and Taylor Swift and pay their teachers even if they offer a discounted introductory package. While Taylor Swift, with a net worth larger than many small countries, can easily boycott Apple and other distributors that offer free or deeply discounted tunes, not…

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Why Yoga is a Broke-A** Business

This month the famed New York yoga studio, Virayoga, goes out of business because its owner, Yoga Superstar Elena Brower, could not make it work financially. A moment of silence please. There is also a blog circulating talking about five things you do not know about your yoga teacher, including the realization that despite thousands…

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